Systems and pricing

Three Systems. Pick the One the Shop Is Ready For.

Every shop is different, so final pricing depends on market size, what is already in place, locations, service mix and goals. What follows is the starting structure for each one, with the exclusions written next to them.

Three systems

Stabilize, Scale, Then Own the Market.

The revenue band under each system is where shops running it usually sit, not a requirement. If you are unsure which fits, send us the business and we will tell you honestly, including when the answer is the cheapest one.

System One

Foundation

$2,500per month, starting at

Roughly $15,000 to $30,000 a month. The work is good but the structure underneath it is not there yet. Advertising harder at this point makes the gaps more expensive.

Build the Foundation

What we take responsibility forPosition, Find, Trust, Inquire and Track. We take responsibility for how the market reads the shop, whether serious local buyers find it, and whether an inquiry ever arrives at all.

Paid demand and the CRM stay with you at this level. Either can be added to the scope as a named line.

Not included: a full website rebuild, paid advertising management, ad spend, or CRM setup and management. Any of those can be added to the scope.

Which means, in practice

Business and systems optimization
Positioning optimization
Offer refinement
Website conversion improvements
Ongoing website management
Local SEO
Google Business Profile management
Technical and on-page SEO
Core service optimization
Local citation consistency
Lead source tracking
Call and form tracking
Reporting dashboard
Content strategy
Follow-up strategy
Monthly strategy and reporting

System Two

Market Leader

$4,500per month, starting at

Roughly $30,000 to $70,000 a month. You have the proof, the capacity and the service mix. What is missing is a reliable way to fill the calendar.

Become the Market Leader

What we take responsibility forEverything in Foundation, plus demand created on purpose, the shape of the quote, and the pipeline from inquiry to a date on the board. First impression to booked job is ours.

Ad spend is paid by you directly to the platforms. Your people still send the quote. We structure what it says and when it goes.

Ad spend is paid directly to the platforms. Major website rebuilds are quoted separately.

Which means, in practice

Everything in Foundation
Google Ads management
Campaign strategy
Campaign-specific landing pages
Ongoing conversion optimization
Advanced offer positioning
Protected market exclusivity
Follow-up strategy and pipeline structure
Monthly campaign planning
Deeper attribution and reporting
Ongoing strategy around capacity, lead quality and high-ticket services

System Three

Local Dominator

$7,500per month, starting at

$75,000 a month and up, or more than one location. The goal here is position, not just volume.

Protect Your Position

What we take responsibility forThe whole path, plus holding it. Every stage above, then reactivation, service mix, capacity planning and what we do when a competitor moves on the market.

What happens in the bay. That is the line and it does not move, because we will not be accountable for work we cannot see.

Ad spend, major website builds, travel and on-site production are separate unless written into a custom agreement.

Which means, in practice

Everything in Market Leader
Meta Ads management
Multi-channel campaign strategy
Advanced local SEO
Expanded city and service page strategy
Ongoing landing page development
Advanced CRM automation
Reactivation strategy
Retargeting
Ongoing creative and offer testing
Content planning across funnel stages
Competitive tracking
Revenue attribution
Deeper reporting
Growth planning around team, capacity, service mix and market expansion
Priority strategy and implementation

Agreements are month-to-month. A custom scope may require otherwise.
Pricing depends on the final scope.
Advertising spend is paid directly by the client.
Software, hosting, premium tools and paid directories may cost extra.
Full website builds are quoted separately.
We do not guarantee rankings, leads, revenue, conversion rates or platform approvals. Nobody honestly can.
We do guarantee our own work. If the systems are not live in 90 days, billing stops until they are.
We only work with one shop per defined market.

Before you inquire

Four Reasons to Not Hire Us.

Written down, on our own site, with the cheaper thing to buy instead named where there is one. We take one shop per market, so a bad fit costs us the whole market for a year. That is why saying this is cheaper for us than not saying it.

Your problem is that leads get lost

There are tools around $229 a month that give you a shared lead inbox and automatic replies. If inquiries are coming in and falling through the cracks, buy one of those. You do not need us.

You are under roughly $15,000 a month

At that size the cheapest wins are your own Google Business Profile, your reviews, and answering the phone faster. We would be an expensive way to do what you can do yourself in two weeks.

You want one channel run and nothing else

We will not point paid traffic at a site that was never built to convert, and we will not take responsibility for a number we only control one input to. If what you want is ads managed, or search managed, with the rest left where it is, a specialist is cheaper and a better fit.

You need a number promised up front

Several companies here will promise you one. We will not, because nobody controls your market, your capacity and your closing rate. If a promised number is what gets you comfortable, take theirs.

Standalone projects

Need One Piece Fixed First?

The strongest results come from a connected system. Some projects still make sense on their own, and sometimes that is the right first step.

A single project fixes a single constraint. It will not connect visibility to conversion, or conversion to follow-up. That is where the compounding happens.

Custom Website$4,000 to $7,500hand-written, no themes or page builders

Multi-Location or Larger Website$8,000 to $15,000+

Landing Page$750 to $1,250

Website Management$250 to $500per month

Local SEO and Google Business Profile$1,500 to $2,000per month

SEO Onboarding$1,000 to $2,000

Google Ads ManagementFrom $1,250per month, or 15% of ad spend, whichever is greater

Meta Ads ManagementFrom $1,000per month, or 15% of ad spend, whichever is greater

Combined Google and Meta Management$2,000 to $2,500per month, depending on scope and spend

CRM Setup$750 to $1,500plus monthly management

Ongoing CRM Management$300 to $600per month

Tracking Setup$750 to $1,500

Reporting Dashboard$250 to $500per month

Content strategy, brand development and creative productionCustom quoted

What we actually guarantee

So Here Is What We Will Put in Writing.

We will not promise you a revenue number, a ranking or a lead count. Those depend on your market, your capacity, your pricing and who answers the phone. What we will put in writing is our own work: the system gets built, it gets tracked, and it produces leads you can trace. If it does not, billing stops until it does.

If the tracking, follow-up and lead flow are not live and producing attributable leads within 90 days, you stop paying until they are.

Every guarantee in this market promises an outcome nobody controls. This one promises the part we do control, which is why we can actually honor it.

Every term in that sentence, defined

What live means

The tracking is installed and reporting, the follow-up process is written down and running, and inquiries are arriving through at least one channel we built or manage. Live means in use, not delivered as a document.

What an attributable lead is

An inbound inquiry by form, call or message that arrives through a channel we built or manage, and that can be traced in reporting back to the source that produced it. An inquiry we cannot trace does not count toward this, which is deliberate.

What Foundation gets for follow-up

The process itself: response time standards, the estimate chase sequence, the reactivation list and the reporting that shows what happened to each inquiry. CRM software setup and ongoing management is not in Foundation and is quoted separately on this page. If you have no CRM, we build the process around the tools you already use.

What lead flow means without paid media

Organic and Google Business Profile inquiries, tracked to source. It is not a lead volume number. Foundation does not include ad management or ad spend, so nothing here depends on advertising.

What it depends on from you

Access to the Google Business Profile, the website and any accounts in scope, answers to approval requests inside five business days, and your team answering its own inquiries. If access or approvals are held up, the clock pauses for that time and we will tell you the day it happens.

Technician working the front end of a red sports car in the bay

How this works

No Onboarding Fees. Month to Month.

Ad spend goes directly to the platforms so you own the accounts, and there is no lock-in. If it is not working we would rather you say so.

What it is worth

The Question Is Not the Fee. It Is What the Gap Costs.

A shop losing two high-ticket jobs a month to a competitor with better visibility is already paying for this, just to somebody else.

One job a month

At typical automotive appearance ticket sizes, a single additional full front end or coating package in a month covers a large share of a Foundation engagement. The maths on this work is not subtle.

The estimates already sent

Most shops have months of quotes that were never followed up. That is revenue already earned and then left on the table, and it usually costs nothing to recover beyond a system that does it consistently.

The cost of staying invisible

A shop sitting at position four in the map pack is not competing with the top three, it is watching them. That gap is not a rounding error, it is most of the local demand.

What you stop doing

The owner comes off the marketing seat. That time goes back into production, hiring and quoting, which is usually worth more per hour than anything else on this list.

These are illustrations of how the economics tend to work, not projections. Actual return depends on market, capacity, pricing, close rate and implementation.

Pricing questions

What Shop Owners Ask About Cost.

How much should a detailing or PPF shop spend on marketing?

Most established automotive appearance shops invest between 5 and 10 percent of revenue in marketing, split between management and advertising spend. A shop doing $40,000 a month typically has a working budget of $2,000 to $4,000. Below roughly $15,000 a month in revenue, fixing the Google Business Profile, reviews and response time usually returns more than paid advertising.

Why does the price start at $2,500 a month?

Because below that we cannot do the work properly and you would be paying for a slower version of something you could do yourself. A shop under roughly $15,000 a month usually gets more from fixing its own Google profile and response time than from hiring anyone. We would rather say that than take the money.

Is there a contract or minimum term?

Generally month to month unless a custom scope requires otherwise. There are no onboarding fees. If a system is not working we would rather you say so and leave than stay locked in and resent it.

Is advertising spend included in the monthly price?

No. Ad spend is paid by you directly to Google and Meta, so you own the accounts and can see every dollar. What sits inside the monthly price is the strategy, build and management of those campaigns.

What happens next

Let’s find what is holding the shop back.

Send us the business and we will tell you honestly whether the market is open and whether we believe we can help. We take one shop per market, so the answer is sometimes no.

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