One job a month
At typical automotive appearance ticket sizes, a single additional full front end or coating package in a month covers a large share of a Foundation engagement. The maths on this work is not subtle.
Systems and pricing
Three Systems. Pick the One the Shop Is Ready For.
Every shop is different, so final pricing depends on market size, what is already in place, locations, service mix and goals. What follows is the starting structure for each one, with the exclusions written next to them.
Three systems
Stabilize, Scale, Then Own the Market.
The revenue band under each system is where shops running it usually sit, not a requirement. If you are unsure which fits, send us the business and we will tell you honestly, including when the answer is the cheapest one.
System One
Foundation
$2,500per month, starting at
Roughly $15,000 to $30,000 a month. The work is good but the structure underneath it is not there yet. Advertising harder at this point makes the gaps more expensive.
What we take responsibility forPositioned, Found, Trusted, Contacted and Tracked. We take responsibility for how the market reads the shop, whether serious local buyers find it, and whether an inquiry ever arrives at all.
Paid demand and the CRM stay with you at this level. Either can be added to the scope as a named line.
Which means, in practice
- Business and systems optimization
- Positioning optimization
- Offer refinement
- Website conversion improvements
- Ongoing website management
- Local SEO
- Google Business Profile management
- Technical and on-page SEO
- Core service optimization
- Local citation consistency
- Lead source tracking
- Call and form tracking
- Reporting dashboard
- Content strategy
- Follow-up strategy
- Monthly strategy and reporting
Not included: a full website rebuild, paid advertising management, ad spend, or CRM setup and management. Any of those can be added to the scope.
Build the Foundation
System Two
Market Leader
$4,500per month, starting at
Roughly $40,000 to $70,000 a month. You have the proof, the capacity and the service mix. What is missing is a reliable way to fill the calendar.
What we take responsibility forEverything in Foundation, plus demand created on purpose, the shape of the quote, and the pipeline from inquiry to a date on the board. First impression to booked job is ours.
Ad spend is paid by you directly to the platforms. The quote is still sent by your people, we structure what it says and when it goes.
Which means, in practice
- Everything in Foundation
- Google Ads management
- Campaign strategy
- Campaign-specific landing pages
- Ongoing conversion optimization
- Advanced offer positioning
- Protected market exclusivity
- Follow-up strategy and pipeline structure
- Monthly campaign planning
- Deeper attribution and reporting
- Ongoing strategy around capacity, lead quality and high-ticket services
Ad spend is paid directly to the platforms. Major website rebuilds are quoted separately.
Become the Market Leader
System Three
Local Dominator
$7,500per month, starting at
$75,000 a month and up, or more than one location. The goal here is position, not just volume.
What we take responsibility forThe whole path, plus holding it. Every stage above, then reactivation, service mix, capacity planning and what we do when a competitor moves on the market.
What happens in the bay. That is the line and it does not move, because we will not be accountable for work we cannot see.
Which means, in practice
- Everything in Market Leader
- Meta Ads management
- Multi-channel campaign strategy
- Advanced local SEO
- Expanded city and service page strategy
- Ongoing landing page development
- Advanced CRM automation
- Reactivation strategy
- Retargeting
- Ongoing creative and offer testing
- Content planning across funnel stages
- Competitive tracking
- Revenue attribution
- Deeper reporting
- Growth planning around team, capacity, service mix and market expansion
- Priority strategy and implementation
Ad spend, major website builds, travel and on-site production are separate unless written into a custom agreement.
Protect Your Position- Agreements are month-to-month. A custom scope may require otherwise.
- Pricing depends on the final scope.
- Advertising spend is paid directly by the client.
- Software, hosting, premium tools and paid directories may cost extra.
- Full website builds are quoted separately.
- We do not guarantee rankings, leads, revenue, conversion rates or platform approvals. Nobody honestly can.
- We do guarantee our own work. If the systems are not live in 90 days, billing stops until they are.
- We only partner with one shop per defined market.
Standalone projects
Need One Piece Fixed First?
The strongest results come from a connected system. Some projects still make sense on their own, and sometimes that is the right first step.
Custom Website$4,000 to $7,500hand-written, no themes or page builders
Multi-Location or Larger Website$8,000 to $15,000+
Landing Page$750 to $1,250
Website Management$250 to $500per month
Local SEO and Google Business Profile$1,500 to $2,000per month
SEO Onboarding$1,000 to $2,000
Google Ads ManagementFrom $1,250per month, or 15% of ad spend, whichever is greater
Meta Ads ManagementFrom $1,000per month, or 15% of ad spend, whichever is greater
Combined Google and Meta Management$2,000 to $2,500per month, depending on scope and spend
CRM Setup$750 to $1,500plus monthly management
Ongoing CRM Management$300 to $600per month
Tracking Setup$750 to $1,500
Reporting Dashboard$250 to $500per month
Content strategy, brand development and creative productionCustom quoted
A single project fixes a single constraint. It will not connect visibility to conversion, or conversion to follow-up. That is where the compounding happens.
What we actually guarantee
So Here Is What We Will Put in Writing.
We will not promise you a revenue number, a ranking or a lead count. Those depend on your market, your capacity, your pricing and who answers the phone. What we will put in writing is our own work: the system gets built, it gets tracked, and it produces leads you can trace. If it does not, billing stops until it does.
If the tracking, follow-up and lead flow are not live and producing attributable leads within 90 days, you stop paying until they are.
Every guarantee in this market promises an outcome nobody controls. This one promises the part we do control, which is why we can actually honor it.
Every term in that sentence, defined
What live means
The tracking is installed and reporting, the follow-up process is written down and running, and inquiries are arriving through at least one channel we built or manage. Live means in use, not delivered as a document.
What an attributable lead is
An inbound inquiry by form, call or message that arrives through a channel we built or manage, and that can be traced in reporting back to the source that produced it. An inquiry we cannot trace does not count toward this, which is deliberate.
What Foundation gets for follow-up
The process itself: response time standards, the estimate chase sequence, the reactivation list and the reporting that shows what happened to each inquiry. CRM software setup and ongoing management is not in Foundation and is quoted separately on this page. If you have no CRM, we build the process around the tools you already use.
What lead flow means without paid media
Organic and Google Business Profile inquiries, tracked to source. It is not a lead volume number. Foundation does not include ad management or ad spend, so nothing here depends on advertising.
What it depends on from you
Access to the Google Business Profile, the website and any accounts in scope, answers to approval requests inside five business days, and your team answering its own inquiries. If access or approvals are held up, the clock pauses for that time and we will tell you the day it happens.
How this works
No Onboarding Fees. Month to Month.
Ad spend goes directly to the platforms so you own the accounts, and there is no lock-in. If it is not working we would rather you say so.
What it is worth
The Question Is Not the Fee. It Is What the Gap Costs.
A shop losing two high-ticket jobs a month to a competitor with better visibility is already paying for this, just to somebody else.
01
02
The estimates already sent
Most shops have months of quotes that were never followed up. That is revenue already earned and then left on the table, and it usually costs nothing to recover beyond a system that does it consistently.
03
The cost of staying invisible
A shop sitting at position four in the map pack is not competing with the top three, it is watching them. That gap is not a rounding error, it is most of the local demand.
04
What you stop doing
The owner comes off the marketing seat. That time goes back into production, hiring and quoting, which is usually worth more per hour than anything else on this list.
These are illustrations of how the economics tend to work, not projections. Actual return depends on market, capacity, pricing, close rate and implementation.
Pricing questions
What Shop Owners Ask About Cost.
Why does the price start at $2,500 a month?
Because below that we cannot do the work properly and you would be paying for a slower version of something you could do yourself. A shop under roughly $15,000 a month usually gets more from fixing its own Google profile and response time than from hiring anyone. We would rather say that than take the money.
Is there a contract or minimum term?
Generally month to month unless a custom scope requires otherwise. There are no onboarding fees. If a system is not working we would rather you say so and leave than stay locked in and resent it.
Is advertising spend included in the monthly price?
No. Ad spend is paid by you directly to Google and Meta, so you own the accounts and can see every dollar. What sits inside the monthly price is the strategy, build and management of those campaigns.
Nothing you cannot check
You Have Seen the Price, the Scope and the People We Turn Away.
That is everything we can tell you without looking at your shop. Send us the business and we will confirm whether your market is open, look at it honestly, and tell you whether we believe we can help. We take one shop per market, so the answer is sometimes no.
No hard sell. No instant calendar ambush. A real review from people who know the industry.