Accepting select markets

Check My Market

Built from inside a working shop

Make the business as strong as the work leaving your bays.

True Auto Growth builds and runs the systems behind serious PPF, tint, vinyl wrap, ceramic coating and detailing shops. Position, demand, conversion and tracking, run as one job instead of sold to you as four.

PositionDemandConversionControl

Installer working at the front of a silver Corvette inside a long, lit shop bay

Inside a working bay

Everyone in this trade will promise you a number. We publish these instead.

  • $2,500Published starting price. Not a quote form.
  • 1 shopPer protected market, agreed in writing.
  • $0Onboarding fees. Agreements run month to month.
  • 90 daysSystems live and tracked, or billing stops.

The disconnect

Exceptional work. An interchangeable business.

You are not losing on the work. You are losing on the comparison.

A buyer looking at two listings cannot see your edges, your jambs or your prep. They see two shops that do the same thing, and one number. So they compare the number, and the shop that cut corners wins the job.

That is what produces quiet weeks and estimates that go nowhere, and it is almost never a reflection of the install.

Installer finishing paint protection film on a blue car, squeegee held between his teeth

What is strong inside the bay

  • Install quality
  • Prep and finishing standards
  • Reputation with the customers you have
  • Product knowledge
  • The work you would put your name on

What the market can actually see

  • A listing that reads like the one beside it
  • A star rating and a review count
  • A services list with no reason to choose
  • Photos that could belong to any shop
  • A price, or a form asking for one

The job is not more marketing. It is making the difference obvious before anyone asks what it costs.

How we work

We build the business behind the shop.

Four layers of one business, built in order and run as one job. Search, ads, the website and the CRM are tools inside the work. They are not what we sell, and buying them separately is how shops end up with four suppliers and nobody accountable.

01 / 04

Position

Make the shop look, sound and sell at the standard of its work.

Most shops here are undersold by their own presentation. The install is exceptional and the listing beside it is interchangeable. We set the hierarchy, the offers, the website and the proof so a buyer can tell the difference before picking up the phone.

Finished white Porsche Taycan parked outside the shop units at dusk
What we own

How the shop reads before anyone calls.

02 / 04

Demand

Put the shop in front of serious local buyers, on purpose.

Referrals have a ceiling and it arrives quietly. Demand gets created on purpose: the map pack, service pages that actually index, paid placement on the searches that carry money, and retargeting for the buyer still deciding.

Grey BMW M3 parked outside the bay doors while a detailer walks out with a towel
What we own

Whether serious local buyers find the shop at all.

03 / 04

Conversion

Improve everything between the inquiry and a date on the board.

This is where most of the lost revenue sits, and the cheapest thing in the building to fix. Response time, quoting, the pipeline, the estimates that went quiet on a Friday, and the handoff from yes to scheduled.

What we own

Everything from the first reply to a date on the board.

04 / 04

Control

Connect activity and spending to leads, booked work, sold revenue and capacity.

Source, lead, booked job, sold revenue, capacity. Joined up, the owner stops guessing what produced last month. It is also the only honest way to tell whether we are worth the money.

What gets connected

  1. Source
  2. Lead
  3. Booked job
  4. Sold revenue
  5. Capacity

Every source tied to the jobs it produced, and every job to the capacity it used.

What we own

Knowing what produced last month, so next month is decided on evidence.

The whole path is the job.

From how the shop is positioned to how the work is booked and tracked, every stage affects the next.

  1. Position
  2. Find
  3. Trust
  4. Inquire
  5. Quote
  6. Follow-up
  7. Book
  8. Track
See How the Whole System Works →

Find the Leak

Where is the shop losing jobs?

Put in your own numbers. The model follows one month of inquiries through each stage, shows where the most jobs drop out, and what fixing that stage is worth.

Example numbers are filled in. Replace them with yours.

Calls, forms and messages from people asking about work.

What a typical booked job is worth.

Share of inquiries that reach a real conversation.

Share of those conversations that get a quote.

Share of quotes chased until there is a yes or a no.

Share of followed up quotes that book.

Where one month of inquiries goes

Inquiries60
Reached48 12 lost: inquiries never reach a conversation
Quoted33.6 14.4 lost: conversations never turn into a quote
Followed up16.8 16.8 lost: quotes go quiet with nobody chasing them
Booked6.7 10.1 lost: followed up quotes are lost on the number
Booked jobs6.7
Booked work$10,080

Largest leak: Follow-up rate. About 17 quotes go quiet with nobody chasing them each month.

Ten more points on the follow-up rate is worth about 1.3 more booked jobs a month, roughly $2,020, by this arithmetic.

Part of the system involved: Conversion. A follow-up schedule that runs without anyone having to remember it.

This is a model, not a forecast and not a guarantee. Every figure is arithmetic on the numbers entered above, and the example values are there to be replaced with yours.

Results

From roughly $13k to roughly $62k a month.

Before$13k

Four to five months laterroughly $62k a month

Monthly revenue for one client shop, four to five months apart. The figures come from the client.

This reflects one client's results. Outcomes vary based on market, capacity, pricing, sales execution, reputation, competition and implementation. True Auto Growth does not guarantee revenue, rankings, leads or any specific financial outcome.

  1. 01

    Position and offer structure

    Services structured around what buyers actually compare, with the higher value work moved to the front.

  2. 02

    Website and local visibility

    A site rebuilt to convert rather than describe, and a Google presence that matched the standard of the work.

  3. 03

    Deliberate demand

    Campaigns pointed at pages built for the specific service, instead of waiting on referrals.

  4. 04

    Follow-up and tracking

    Leads attributed to source, and estimates followed up on a schedule rather than occasionally.

  5. 05

    A clearer view of what produced booked work

    The owner could see which activity produced the jobs, so the next decision was evidence.

Why there is no name attached

We work with one shop per market, so naming a client hands their closest competitor a playbook. The full explanation, and exactly what we can and cannot show you, is in the breakdown.

Read the Full Breakdown →

A verbatim Google review. It is about website work rather than a retainer, which is the honest limit of what we can show here.

I can build wraps. They build websites. We both care about the details, and it shows. Great communication, took the time to learn specifics regarding my niche, and delivered a site I'm really happy with! Looking forward to what's next and continuing to grow with the help of True Auto Growth!

Jamie G., wrap shop owner

Systems and pricing

Three systems. Priced in public.

Not three service lists. Three answers to one question: how much of that path do we take. The revenue bands are a guide, not a qualification, so if you are unsure, send us the business and we will tell you honestly, including when the answer is the cheapest one.

System One

Foundation

$2,500per month, starting at Shops around $15,000 to $30,000 a month

Who it is for

For good operators with real traction but inconsistent demand or missing business infrastructure.

What we take responsibility for

Position, Find, Trust, Inquire and Track. We take responsibility for how the market reads the shop, whether serious local buyers find it, and whether an inquiry ever arrives at all.

What stays outside it

Paid demand and the CRM stay with you at this level. Either can be added to the scope as a named line.

System Two

Market Leader

$4,500per month, starting at Shops around $30,000 to $70,000 a month

Who it is for

For established shops with reputation, service economics and capacity that need stronger demand and tighter conversion.

What we take responsibility for

Everything in Foundation, plus demand created on purpose, the shape of the quote, and the pipeline from inquiry to a date on the board. First impression to booked job is ours.

What stays outside it

Ad spend is paid by you directly to the platforms. Your people still send the quote. We structure what it says and when it goes.

System Three

Local Dominator

$7,500per month, starting at Shops around $75,000 a month and up

Who it is for

For mature teams protecting and expanding a position they have already earned.

What we take responsibility for

The whole path, plus holding it. Every stage above, then reactivation, service mix, capacity planning and what we do when a competitor moves on the market.

What stays outside it

What happens in the bay. That is the line and it does not move, because we will not be accountable for work we cannot see.

This is not the right fit for every shop.

We take one shop per market, so a poor fit costs us the whole market. Here is when your money is better spent somewhere else.

The longer version, with the cheaper alternatives named →
  • You mainly need a lead inbox

    If inquiries arrive and slip through the cracks, a shared inbox tool around $229 a month may be all you need.

  • You are under roughly $15,000 a month

    Your own Google Business Profile, reviews and a faster reply usually return more than hiring anyone.

  • You want one channel run on its own

    If you want ads or search managed with the rest left as it is, a specialist is cheaper and a better fit.

  • You need a number promised up front

    We do not promise revenue, rankings or lead counts, because nobody controls your market end to end.

A car covered in snow foam on the wash pad outside the shop, a detailer working at the far side
On the wash pad at the shop where True Auto Growth works.

Who you work with

Built close enough to hear the quotes going out.

Sean Kennedy founded True Auto Growth after seven years spent working on the business behind shops in this industry. Today, True Auto Growth operates from inside a working PPF, ceramic coating and tint shop.

That proximity is the point. Quoting, scheduling, capacity, lead quality and the estimates that go quiet on a Friday all happen within earshot. None of it is theory.

We only work with PPF, tint, ceramic coating, vinyl wrap, detailing and restyling shops. The person who scopes your work is the person who runs it. We are not a shop, and we do not claim to be one.

Marketing this trade
Seven years
Where we work from
Inside a working shop
Industries served
This one only
Shops per market
One
About True Auto Growth →

Straight answers

Looking for an auto detailing marketing agency?

Almost nobody typing that is shopping for marketing activity. They want someone to work out why the shop is not growing the way the work deserves, and then take responsibility for fixing it.

That is the job we take. We find what is limiting the business, then build and run what fixes it.

Built separately for paint protection film shops, window tint shops, ceramic coating studios, vinyl wrap shops and auto detailing businesses, because each of those buyers decides differently.

How we work →
What does a marketing company for auto detailing and PPF shops actually do?

The useful version takes responsibility for everything between how the market perceives the shop and how revenue gets onto the schedule, rather than operating one channel. That covers positioning and offers, the website, Google Business Profile and local SEO, paid advertising, the follow-up process, and revenue tracking. Search and ads are capabilities inside that job, not the job itself. The parts are connected, so a company running only one of them is accountable for none of the gaps between them, and the gaps are where most of the lost revenue sits.

Why do leads from marketing agencies feel low quality?

Usually because the shop is positioned as interchangeable, so the campaign attracts people comparing price rather than work. Lead quality is set by positioning and offer structure before any campaign runs. Changing the ad rarely fixes it. Changing what the shop appears to be does.

Do I need a new website before running Google Ads?

If the current site does not clearly answer whether the shop can be trusted with the car, yes. Paid traffic sent to a page that was not built to convert makes the gap more expensive rather than smaller. The foundation comes before the spend.

What is a reasonable response time for a PPF or ceramic inquiry?

Within the hour during business hours, and same day at worst. High-ticket inquiries go cold fast, and the shop that answers first usually books the job. Most of that gap closes with a defined process rather than more staff: who answers, how fast, and what happens to a quote that goes quiet.

Should a shop work with a marketing company that guarantees results?

Be cautious. Rankings, lead volume and revenue depend on market, capacity, pricing, sales execution and reputation, so nobody controls the outcome end to end. A guarantee is usually a sales device. What is reasonable to expect is committed implementation, transparent reporting, and honesty when something is not working.

What happens next

Let’s find what is holding the shop back.

Send us the business and we will tell you honestly whether the market is open and whether we believe we can help. We take one shop per market, so the answer is sometimes no.

No hard sell. No instant calendar ambush. A real review from inside the industry.